Hello, my name is
Ifeoluwa OSHO
PsychoEconomist
- ifeosho111@gmail.com
- 08027557248
About Me
A Sales and Business Development professional with over 9 years of working experience across key industries including FMCG, Fintech, Consulting and Executive Education. With a deep knowledge of sales processes and fundamentals in the digital age, Sales operations and fleet management, key markets trends and insights, He adds value in each execution by ideally using his abilities, capabilities, and fundamental coordinated efforts to accomplish set targets.
He has maintained an outstanding record of achievement in account management, solutions selling, lead generation and has the capacity to keep up with and extend business associations with significant clients while meeting and outperforming set targets to achieve the overarching company’s objectives.
ACHIEVEMENTS
Suntory Beverage and Food Nigeria
Weekly and bi-weekly coverage of retail outlets in 4 States for Nigerian breweries and growth of retail coverage in Anambra and Delta states for Suntory Beverage and Food Nigeria which I saw a growth of 13%.
I successfully managed sales relationship with 8 major distributors in 4 commercially mainstream states.
Lagos Business School
In 2021, successfully filled out my C-Suite Executive programme to 168% of the required class size.
Delivered 180% on a C-Suite Accounting and Finance for Non-Finance Managers held at Lagos Business School in 2022.
I administered the Owner Manager’s Program and the Agribusiness Management which accomplished an 8% expansion.
LENDIGO Nigeria
Secured three major partnerships -a chain pharmaceutical line, a third-party lead generating channel and an FMCG company for Lendigo Nigeria that contributed about 17% to the organisation bottom-line.
Sales & Marketing
I have maintained an outstanding record of achievement in account management, solution selling, opportunity generation and the ability to maintain and expand business relationships with major key accounts, accomplishing assigned strategic account objectives, while meeting and surpassing sales quotas.
SKILLS
MY EXPERIENCE
April 2021 till Date
Lagos Business School
Manager, Client Relations
Manage relationship with clients and promptly provide feedback on products from the field to relevant units to improve market drive.
Develop and implement programmes to grow product sales; set up strategic marketing plans for the product portfolio through comprehensive market research, competitive analysis, pricing, customer engagement, etc.
Consult for Group HRDs, HR Managers and Learning and Development Managers to recommend the right executive programme suitable to their team based on their training need analysis with respect to the company’s short- and long-term objectives.
Coordinated a 6-member cross-functional (Corporate Marketing, Academics, Sales) team with both internal and external stakeholder toward the successful launch of the Chief Executive Programme.
Facilitate payment of fees by participants in accordance with the SOP and drive collections and adherence to credit policy with respect to programme. This reduced our external debts from 31% to less than 10% as at year end 2021.
Established and cultivated new business relationships through trade show leads, incoming inquiries, HNI networking events and other means while prioritizing the individual relationships for optimal growth impact.
August 2019 - March, 2021
Ledigo Nigeria
(formerly invoizpaid)
Business Development Manager
Drive increased revenue and profit to achieve the Company’s ambitious growth.
Generate product development ideas that will stimulate sales
Planned and coordinated the implementation of business plans and the penetration of 3 main markets in Lagos State: the trade fair market, ASPAMDA, the Ojuwoye Market, Mushin, and the Oke Aarin Market.
Provided market feedback and shared insight to market/customer trends as well as gathered competition intelligence for business decisions that led to a 30% profitability by increasing our interest rates.
Generated marketing initiatives that stimulated sales through market storms and onboarded 75 new clients from the activities.
May 2016 - October 2018
Suntry Beverage & Foods
Field Sales Manager
Development of retail inclusion in Anambra and Delta states for Suntory Beverage and Food
Nigeria from 1639 to 1859 (13% development in retail growth).
Development & implementation of business development strategies that drove increase in brand awareness and revenue by 11% in 2017.
Annual Sales & Expenditure Budget planning & forecasting of volume and value targets as well as
the team’s operational expense.
Performance management of team members – Gaps analysis, design & implementation of learning & development plan for team members.
Deployment of POS and Branding collaterals across all channels to increase brand visibility to
100% in the outlet universe.
Coaching and Mentoring of van Sales Representatives that improved productivity by 40%.
October 2014 - May 2016
Nigerian Breweries Plc
Sales Account Executive - Southwest
Developed and nurtured long-term strategies and relationships with over 1500 retail outlets, 300 wholesalers/Bulk Breakers and 8 Distributors
Responsible for preparing annual volume forecasts and joint business plan.
Supervised distributors and van salesmen to ensuring depletion of products to different assigned clusters according to their daily/weekly journey plan.
Oversaw warehouse operations and maintenance of product integrity through proper stock management ensuring the FIFO and FEFO principle is strictly adhered to.
I was responsible for the development and implementation of Sales Strategies for four products categories (Larger, Stout, Malt & CSD) across different market channels that gained market share by 30% during the Focus on East Project in Enugu State; the lager drove the performance contributing over 65%.
Facilitated training of distributors and sales representatives that boosted their morale, and this saw an improved productivity by 40%
Ensured adherence to company’s standard operating procedures within my territory.
Created 100% brand visibility and ensured product availability in all my outlets to drive continuous consumptions and drive top-of-the-mind awareness for consumers.